Case Study: GVA


The Goucher Video Application

Goucher College is the first college in the nation to create an application option requesting student-submitted videos as the decisive factor for admission. Beginning with applicants for the 2015-2016 academic year, students can choose not to submit transcripts, test scores, and other traditional application materials. Instead, applicants can send Goucher a straightforward, two-minute video about how they see themselves flourishing at the college.

GVA-colorWe created the Goucher Video App to provide another opportunity for students to show us what makes them unique, why they would flourish at Goucher, and how they will fit into our community of learners. “We want to make it possible for kids who don’t think they can attend to actually attend,” Goucher President José Antonio Bowen told USA Today. To the Washington Post, he said, “For most Americans, applying to college is a giant mystery. The whole system is broken. Nobody thinks this is a good thing. It’s very high-stress. It’s all about privilege and wealth. I’m convinced we are leaving talent on the table in this country because the process is so complicated and stressful. I want to level the playing field.”

The results? Sixty-four prospective students applied using the video app; 51 were accepted; and 23 chose to attend Goucher. Even better, as Diverse wrote: “The GVA also met Goucher’s goals for increased diversity: 52 percent of applicants self-identified as students of color, and 40 percent self-identified as African-American. Among traditional applicants, 18 percent were African-American.” Of the applicants who also submitted their high school transcripts, the grade point average was on par with traditional applicants, so the video application successfully reached a diverse and qualified group of students who might not have otherwise applied.


News Stories About the Launch of the Video Application

 

 

September 28, 2014

Colleges Make It Easier for Students to Show, Not Tell, in Their Applications

This New York Times article looks at what people are saying about the advantages and possible challenges inherent in the Goucher Video Application.

September 27, 2014

Maryland School Shreds The Old Rules Of Applying To College

President José Bowen appeared on NPR’s Weekend Edition, explaining how the Goucher Video Application will help applicants and Goucher decide more clearly and easily if they’re a good match.

September 15, 2014

Are Videos the Future of College Admissions?

The New York Times takes a look at the thoughts and attention surrounding the Goucher Video Application.

September 15, 2014

You’re More Than Just a Number

Slate magazine covers the Goucher Video Application in this article.

September 5, 2014

Lights, Camera, College?: Goucher College Introduces Video Applications

NPR covers the Goucher Video Application, speaking with an admissions expert, a big believer in overhauling the college admissions process, who calls the move a “step in the right direction.”

September 5, 2014

Can a cell phone video get your kid into college?

PBS NewsHour identifies the Goucher Video Application as a way to set a “new precedent” in college admissions and spoke with President Bowen about some of the pros and cons of the process.

September 12, 2014

Goucher College aims to level playing field with video application option

In this article, USA Today says Goucher College’s video application is perpetuating rapid change in higher education and stands alone in the move to use video to simplify the process.

September 4, 2014

Forget essays, grades, Goucher College to accept video-only applications

Why eliminate a transcript requirement in favor of a two-minute video? PBS Newswire asks President José Bowen and he shares the thinking behind the Goucher Video Application.

September 8, 2014

A new way to apply to college: video

American Public Media’s Marketplace takes a look at the Goucher Video Application and its effort to attract students with potential, but maybe not the record to prove it.

September 5, 2014

Goucher College Opts for Video-Only Applications

U.S. News reports on the Goucher Video Application and what President Bowen and industry experts have been saying.

September 4, 2014

Goucher College allows video applications, without transcripts or test scores

The Washington Post says the Goucher Video Application can be “a novel way for cellphone-savvy teenagers” to seek college admission.

September 15, 2014

Goucher’s Video Applications Further ‘Inclusion and Social Justice’

The Chronicle of Higher Education published President José Bowen’s letter to the editor concerning the Goucher Video Application, addressing both those who support and question it.

September 8, 2014

Goucher College says students can now apply via video application

Metro covers the Goucher Video Application, saying the option is an “added bonus” where the video and supplemental materials can take the place of transcripts and tests.

September 4, 2014

Goucher to allow students to apply by submitting a video

The Baltimore Sun chats with professors, students, and President José Bowen about the Goucher Video Application pros and cons.

September 8, 2014

Applying to college with just a cellphone video

CBS News calls the Goucher Video Application a surprise move and one that could possibly open doors for students.

September 11, 2014

You Can Now Apply To College With A ‘Selfie Video’ (And Without Grades)

MTV News says the Goucher Video Application “is revolutionizing the way students can apply by introducing a modern, easily accessible alternative to the standard application.”

September 4, 2014

Goucher College no longer requires transcripts

Examiner.com reports on Goucher being the first college to remove the transcript requirement for consideration for admission in this look at the Goucher Video Application.

September 8, 2014

What Can a 2-Minute Video Say About the Next 4 Years?

The Chronicle of Higher Education covers the role of videos in the college application process, including Goucher’s new video application process.

September 5, 2014

Transcript-Free College Admission

Inside Higher Ed‘s podcast, THIS WEEK, hosted President Bowen who discussed the change in Goucher’s admissions policy which will allow students to apply with only a two-minute video.

September 4, 2014

Transcript-Free Admissions

Inside Higher Ed covers the “radical shift” in college admissions by way of the Goucher College Video Application option.

September 4, 2014

At Goucher College, Applicants Who Send Videos Need Not Send Grades

The Chronicle of Higher Education covers the Goucher Video App, noting that Goucher believes “the option will appeal to high-achieving, creative students who feel boxed in by conventional applications.”

September 4, 2014

New Ticket to Admission at Goucher College: A Two-Minute Video

Education Week reports on the “creative approach” of the Goucher Video Application and the new way to recognize talent in the college admissions process.

September 5, 2014

A two-minute selfie in place of a long essay for admissions at Goucher College

WMAR Baltimore reports on the Goucher Video Application as a way to get into conversations with more students who might not think they’re college material.

September 5, 2014

Goucher College Now Accepting Videos From Applicants

WJZ covers the Goucher Video Application and how it aims to simplify getting into college for students with potential that might not always come across on paper.

September 4, 2014

Goucher accepting videos as part of application

WBAL TV reports that the Goucher Video Application is a non-traditional idea that is generating a lot of conversation among current and potential students.

September 4, 2014

Goucher College Exhorts Applicants To Create Video Application And Forget Transcripts

WBAL radio reports on the Goucher Video Application, saying it’s the first of its kind.

September 4, 2014

Goucher College lets students apply using video application

MyFox Washington DC reports on the Goucher Video Application, noting the option doesn’t leave “talent on the table.”

September 4, 2014

Maryland College Offers Video Application for Admissions

NBC4 Washington reports on the Goucher Video Application, which “is designed to help students who may find the college application process ‘confusing, complicated and costly.’”

September 4, 2014

Goucher College Accepting Video Submissions in Place of Transcripts, SAT

CBS DC covers the Goucher Video Application, where students are “more than a number.”

September 4, 2014

University Offers Video Admission Applications

CBS Detroit reports on the Goucher Video Application, which is geared to help find the potential in all students.

September 12, 2014

College abandons traditional applications, transcripts and test scores are ‘all about privilege and wealth’

CampusReform.org explores the difference between analytic thinking and memorizing content, saying the Goucher Video Application is key in offering an opportunity to students who may be strong thinkers and not testers.

September 11, 2014

Goucher College Embraces Two-Minute YouTube Applications from Prospective Students

xoJane.com calls the Goucher Video Application another distinguishing factor of Goucher, saying “anything that inspires us to reconsider our assumptions about what denotes intelligence and predictors of academic success is a useful effort.”

September 5, 2014

No More Transcripts Or Test Scores: Goucher College Now Accepting Video Applications.

In this Design & Trend piece, Goucher is identified for its big move not only with the Goucher Video Application, but also its “innovative move” with prison education in Maryland.

September 5, 2014

College Experiments With Transcript-Free Applications

In this Dailey Caller story, President Bowen says that college should be about potential, not privilege.

September 4, 2014

Forget transcripts and test scores — this college lets students apply with just a video

Vox takes a close look at the criteria for a successful Goucher Video Application.

September 4, 2014

College first in the nation for these admissions

eCampusNews reports on the Goucher Video Application, saying the app could be considered a “giant step forward in creating admissions equity for a more diverse population.”

September 4, 2014

College first in the nation for these admissions

eCampusNews reports on the Goucher Video Application, saying the app could be considered a “giant step forward in creating admissions equity for a more diverse population.”

September 26, 2014

You’re Now a Two-Minute Video Away from Getting into College

GOOD magazine says the Goucher Video Application is great for those who have “trouble wading through the alphabet soup of standardized tests—SAT, ACT, and AP,” and it gives creative examples to jumpstart ideas.