Great Experiences: Alumnae/i Attachment
For many years, Gallup has conducted research on consumer behavior across hundreds of organizations in many industries. Its research shows that fully engaged customers buy more, stay with you longer, and are more profitable than average customers — in good economic times and in bad.
The Gallup-Purdue Index measures graduates’ current emotional attachment to their alma mater by adapting Gallup’s research on customer engagement to assess graduates’ perceptions of their colleges — retrospectively concerning their undergraduate experiences, and currently as alumnae/i.
Goucher alumnae/i are attached to their alma mater at rates comparable to the national average.
National college graduates
The Impact of Emotional Attachment
Alumnae/i who were emotionally attached were much more likely to make a gift or volunteer.
The Role of the Magic Six
Goucher alumnae/i who had all six support and experiential learning experiences (the “magic six”) while attending college are more likely than all other Goucher alumnae/i to be emotionally attached to the college.